All workCase study · 06 / 08

Fashion & Streetwear E-commerce

Qualitative outcome

The Vibed Vines

An India-built anime streetwear label needed a connected storefront for brand discovery, product exploration, size selection, cart review and assisted ordering.

Engagement
Custom e-commerce storefront · anime streetwear
Visit live website
The Vibed Vines streetwear storefront, catalogue and checkout system collageView the project ↓
Scope89

Catalog products

The documented shop interface supports a substantial multi-category streetwear catalogue.

Delivery06

Category filters

Six visible shopping categories help visitors narrow the catalogue quickly.

Delivery02

Cart items shown

The delivered cart demonstrates quantity control and a clear multi-product order summary.

Delivery01

Guided order route

Order details can move into a WhatsApp-assisted fulfilment flow.

Inside the work

Gap → research → system

From business gap
to working system.

Scan the case in order: what was wrong, what we learned, what we compared and what Kraftt built.

01

Business brief

What needed to change

The gap

A strong anime-streetwear concept needed a store that could carry the visual attitude without making a large catalogue difficult to browse or buy from.

The goal

An India-built anime streetwear label needed a connected storefront for brand discovery, product exploration, size selection, cart review and assisted ordering.

02

Audit findings

What the research exposed

  1. 01

    The brand mood needed to support rather than overpower shopping

  2. 02

    A large catalogue required search, sorting and category filters

  3. 03

    Product pages needed clear size, quantity and add-to-cart decisions

  4. 04

    The order handoff needed to preserve useful cart details

03

Comparison set

Who shaped the benchmark

Anime apparel storesStreetwear D2C brandsMarketplace-first sellersInstagram-only merch labels

Used as a research landscape—not as a design template.

04

Kraftt system

What we built and why

High-impact storefront

A black, white and gold system gives the label an immediately recognisable streetwear attitude.

Catalog architecture

A large product range stays browsable through search, sorting and category filters.

Product decision pages

Imagery, size choice, quantity and pricing sit together without weakening the brand mood.

Multi-item cart

Customers can review products, quantities and totals before moving toward an order.

Assisted checkout

A WhatsApp order path carries the required details into a practical fulfilment conversation.

Community layer

Brand and community sections give the store a point of view beyond individual products.

01UnderstandBusiness and category
02CompareMarket and competitors
03StructureScope and system
04DeliverBuild, review and launch
Proof point89

Catalog products

Qualitative outcome

What changed

A distinctive e-commerce system where 89 products remain easy to explore, compare and carry into a guided order conversation.

Evidence noteCatalog and interface figures come from the delivered screens shown here. No conversion, sales or traffic claim is made.

Continue exploring

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