Jewellery & Lifestyle E-commerce
Qualitative outcomeKiraq needed the brand, storefront and supporting social surfaces to begin from the same commercial idea.
View the project ↓Instagram, Facebook, Threads, Pinterest and YouTube were set up.
Products, pricing, descriptions and reviews can be managed internally.
Custom Business website package, alongside identity and launch support.
Identity, store, social setup and AI creatives launched as one system.
Inside the work
Gap → research → systemScan the case in order: what was wrong, what we learned, what we compared and what Kraftt built.
Business brief
A new jewellery brand with no identity, no store, and no way to sell online.
Kiraq needed the brand, storefront and supporting social surfaces to begin from the same commercial idea.
Audit findings
There was no usable identity system
↳No product catalogue was available online
↳Ordering and store administration needed clear workflows
↳Comparison set
Used as a research landscape—not as a design template.
Kraftt system
A complete identity system shaped around the founder’s vision and category research.
A tailored e-commerce experience created to minimise recurring platform spend.
Internal tools to add products, update copy and pricing, and manage reviews.
Launch-ready social presence across the brand’s priority channels.
AI-assisted ad creatives and product presentation aligned to the identity.
Ongoing attention to products, bugs, loading performance and analytics.
Project gallery
06Selected screens and implementation details from the finished system.
The brand guideline system defines how the jewellery label should appear across storefront, communication and future campaign surfaces.
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Social platforms
Qualitative outcomeWhat changed
Client perspective
01 perspectiveFirst-hand feedback from Kiraq Jewellery.
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