FMCG & Beverage Brand
Qualitative outcomeElixir Beverages
The brand needed a credible pre-launch surface before the product itself was ready to ship.
- Engagement
- Brand Identity + Website Starter
View the project ↓Extra logo directions
Four additional systems were curated after the first custom direction.
Enquiry routes
Website forms route to Gmail, with WhatsApp access to the founder.
Brand guideline system
The selected logo was developed into a usable identity system.
Market stage
The site was built to create trust before commerce was active.
Inside the work
Gap → research → systemFrom business gap
to working system.
Scan the case in order: what was wrong, what we learned, what we compared and what Kraftt built.
Business brief
What needed to change
A pre-launch beverage brand with an unresolved logo and no site.
The brand needed a credible pre-launch surface before the product itself was ready to ship.
Audit findings
What the research exposed
- 01
The preferred logo direction needed usable rules
↳ - 02
The visual system was not documented
↳ - 03
The site needed to build interest without implying live commerce
↳
Comparison set
Who shaped the benchmark
Used as a research landscape—not as a design template.
Kraftt system
What we built and why
Brand, product, audience, launch timing and founder preferences clarified first.
A custom concept plus additional directions before honouring the client’s chosen mark.
Colour, typography and application rules built around the approved logo.
A scroll-animated digital experience shaped around the client’s brief.
Working forms to Gmail and WhatsApp access to the founder.
Client review, requested refinements and a live pre-launch presence.
Project gallery
05Delivered surfaces.
Supporting detail.
Selected screens and implementation details from the finished system.
Elixir Beverages pre-launch website section
The pre-launch website introduces the botanical beverage through a focused brand story, product promise and clear route for early interest.
Drag, swipe or use arrow keys to explore.
Extra logo directions
Qualitative outcomeWhat changed
A live, on-brand pre-launch presence ready before the product itself ships.
Evidence notePre-launch build; no live commerce claim is made.
Digital Presence Audit · ₹999
Turn what the market sees into a clearer business case.
A focused review of how your business is discovered, understood, trusted and contacted.
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