All workCase study · 02 / 08

Architecture & Interior Design

Measured outcome

Mittal Architect

The firm already had an established local reputation, but prospective clients had no structured place to assess its work or make a direct enquiry.

Engagement
Website Growth (₹45,000)
Visit live website
Mittal Architect website, portfolio and search visibility project collageView the project ↓
MeasuredTop 5

Nearby searches

Reported for architects across Bathinda, Mansa, Tapa and nearby cities.

Delivery01 click

WhatsApp route

Visitors land in WhatsApp with a prepared enquiry message.

Scope03

Search layers

SEO, AEO and GEO were structured into the website.

QualitativeFirst go

Proposal approval

The initial website proposal was accepted before production began.

Inside the work

Gap → research → system

From business gap
to working system.

Scan the case in order: what was wrong, what we learned, what we compared and what Kraftt built.

01

Business brief

What needed to change

The gap

A respected local architect with no real online presence beyond an Instagram account with no project proof.

The goal

The firm already had an established local reputation, but prospective clients had no structured place to assess its work or make a direct enquiry.

02

Audit findings

What the research exposed

  1. 01

    Search results did not explain the practice

  2. 02

    Project proof was scattered

  3. 03

    The enquiry path depended on social media

03

Comparison set

Who shaped the benchmark

Architects in BathindaArchitects in MansaArchitects in TapaInstagram-first local practices

Used as a research landscape—not as a design template.

04

Kraftt system

What we built and why

Luxury visual direction

A restrained premium tone instead of unnecessary motion on every section.

Project proof

Detailed project pages with concise descriptions and real project imagery.

Vastu expertise

A dedicated visual section explaining the firm’s Vastu specialisation.

Clear service system

Separate service and gallery pages to make the practice easier to assess.

One-click enquiry

WhatsApp integration with a pre-written message ready to send.

Search visibility

SEO, AEO and GEO optimisation built into the site structure.

01UnderstandBusiness and category
02CompareMarket and competitors
03StructureScope and system
04DeliverBuild, review and launch
Proof pointTop 5

Nearby searches

Measured outcome

What changed

Google's AI answer now pulls directly from the site, while nearby architect searches around Bathinda, Mansa and Tapa place the firm in the top five.

Evidence noteThe project gallery includes the available AI-answer and local-search evidence; live positions can change over time.

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